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App gives more than ‘likes’

Written By Unknown on Minggu, 24 Maret 2013 | 12.32

A new app launching in Boston April 3 aims to help businesses boost sales by offering customers rewards for promoting them on social media.

Socii (pronounced so-she) was founded last year by three Boston-area college grads who noticed how companies struggle to generate word-of-mouth marketing.

"Businesses spend millions of dollars every year to create it, but there's no system to do it," said Victor Dweck, a 2010 Northeastern University alum. "They use social networks like Facebook and Instagram, but their messages typically get lost in the noise. People go on to connect with their friends, not businesses."

Socii allows people to partner with up to three businesses and earn points for completing up to one activity per day, such as "liking" them on Facebook or posting photographs about them on Instagram. The points lead to rewards, including discounts and free goods.

Socii limits the number of businesses and activities people can choose to encourage them to partner only with their favorite businesses and to complete activities on a regular basis to accrue points, Dweck said.

"These aren't people who just want deals like on Groupon," he said. "These are the companies' most loyal customers."

So far, more than a half-dozen Boston area businesses — including J.P. Licks, Finale and Crema Cafe in Cambridge — have signed on to use the app, which doesn't require any new hardware, Dweck said.

"We feel this kind of word-of-mouth marketing creates loyalty among our customers," said J.P. Licks Marketing Manager Jason Provost. "When Victor reached out to us, I was like, why hasn't anyone thought of this before?"

Liz Cohen, head of marketing and design for Crema Cafe, said the company regularly tweets and posts on Facebook. But although it has more than 1,500 "likes," she's struggled with finding a way to get people to actually talk about the cafe on Facebook.

"When I saw what (Socii) was doing, it sounded great because it's a mutual thing," Cohen said. "We'll be asking customers to do things, but we'll also be showing them how much we appreciate them. Right now, we don't have that."

When the Specialty Coffee Association of America rolls into Boston on April 11 for its 25th annual expo, she said, the cafe will be able to use the app to get people attending the conference to tweet about Crema.


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Former workers find new life in industry

There is life beyond the ashes of Curt Schilling's 38 Studios, as seven former employees of the imploded Rhode Island gaming company came to PAX East yesterday to talk about the new studios they've started.

Featured on a panel at the video gaming convention, the budding entrepreneurs — most of whom have set up shop in the Bay State — join what's become a huge increase in the number of gaming and digital company startups in Massachusetts, 
up 78 percent from three years 
ago.

With the increased presence of indie gaming companies at PAX 
one of the big stories of this weekend's event, there's consensus that some of the most creative ideas in gaming are coming not out of the risk-averse mega companies, but rather from small studios, many based here.

The seven former 38 Studios employees confirmed that perception.

"Curt used to tell us that he hoped 38 Studios was the last place 
we'd work unless we started our own studios," said Joe Mirabello, who started Sharon-based Terrible Posture Games right after losing 
his job.

"It didn't pan out with his company so I decided that if I was going to work for a place that could go out of business it might as well be my own," Mirabello said.

Everyone on the panel said the spectacular collapse of Schilling's company was devastating, but it lit a fire under them. And while all refused to dish dirt on their former boss, they said that the collegial environment, which came before the abrupt flameout, had bonded former 38 Studios workers into a "brotherhood."

"We continue to take solace in one another and some have become close friends and help one another," said Geraldo Perez, who started King Bee Digital Games.

"It's been hard, but the video game industry has always been volatile," Perez said.

Rich Gallup got a job as a producer for fast-growing Disruptor Beam, but on the side started Summer Camp Studios.

"After what happened, my company's name was a way of picturing all of us all sent to a safe haven where we could go and learn new things," Gallup said.

Gallup said that most of the roughly 400 former employees of 
38 Studios have found work, 
with about half of them staying in the area and half relocating across the country.

"The attention this got opened a few doors," he admitted.

"But these were talented people, and that's why they found other jobs," he said.

Not everyone is making money off their new ventures, although a number of their games, mostly mobile-based, are for sale. Some said they relied on savings, others had a spouse with a good job, but a few are still living hand-to-mouth, determined to follow their passion to make games.

"My idea and my need was to make a game I wanted to play, and when I started it didn't matter if I made any money," said Paul Siegel, founder of Dancing Sorcerer Games.

Gallup has a better idea.

"My dream scenario is that companies put money in a fund, and if they go out of business workers can tap into that to do the games they want to do."


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BRA pushing forward on Downtown vendors

Written By Unknown on Sabtu, 23 Maret 2013 | 12.32

Boston Redevelopment Authority officials will meet with Downtown Crossing pushcart operator Craig Caplan on Tuesday to discuss the future of the outdoor program after Mayor Thomas M. Menino intervened to prevent the vendors' ouster at the end of this month.

"This meeting is part of the ongoing conversation that is happening to determine the next phase of the Downtown Crossing pushcart program," BRA spokeswoman Melina Schuler said. "Talking and listening to the needs of pushcart operators is a crucial part of moving the pushcart program in Downtown Crossing forward."

Last week, Menino gave 26 pushcart operators in the Downtown Boston Business Improvement District a 60-day reprieve after the BID informed them they would be required to shut down at the end of this month. Vendors' permits now have been extended at least through the end of May.

The vendors, who have been hawking food and merchandise since the late 1970s, cried foul after receiving notice that the BID planned to implement a temporary, scaled-down pushcart program this spring for which they'd have to reapply — without guarantees of being accepted. The vendors argue that they've remained in business during Downtown Crossing's hard times and should be included in its revitalization.

The BID's long-term plan, which the BRA supported, was to upgrade and professionalize the vending program for 2014, with new merchandise and more permanent kiosks.

"We have communicated to all the vendors that their Public Works permits have been extended for another 60 days," BID president Rosemarie Sansone said by email. "The BID is continuing to work closely with the BRA and other city agencies in developing a plan for the coming year. In speaking to many of the vendors, we have let them know we are addressing this issue as thoughtfully and quickly as possible."

Caplan, who has forwarded a letter to Menino along with 1,000-plus names on a petition that supports the vendors, did not respond to Herald inquiries.


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It’s hip to be square in Cambridge

This architect-designed home may be the most unique in Cambridge, as much a work of art as a place to live.

The single-family detached house at 19 Clifton St. sits on commonly held land behind an 1886-built home and is technically part of a two-unit condo association. Designed in 2006 by local architects Beat Schenk and Chaewon Kim, the dwelling consists of three stacked boxes set at angles, with an exterior of stained Okoume plywood, the kind normally used on yachts.

The home looks unusual from the outside, but the interior consists of well-thought-out rooms and a masterful use of space. The two-bedroom, free-standing townhouse is on the market for $579,000.

From the front of the house you don't see any windows, but there are windows on the far side and in back, and many of the rooms get decent light from skylights cut into the exposed roof corners.

The first floor of the house has a skylit living/dining area with a white Carrara marble floor. A plywood staircase set at an angle divides this room from a kitchen area with four skylights that features a bottom row of stainless steel cabinets topped by brown granite counters.

Up above is a row of frosted glass lift-up cabinets. Stainless-steel appliances include a new Bosch dishwasher, a General Electric refrigerator and an Amana gas stove with a stainless-steel hood that vents to the outside. There's an additional wall for more kitchen storage and gadgets.

A glass door leads out to a crushed stone back yard with trees that provides parking for two vehicles.

The home's second floor has a guest bedroom, set off with sliding plywood doors, with polished plywood floors and knotty pine walls with two skylights and a window. Adjacent is a full bathroom with a white ceramic sink and a tub/shower with Carrara marble walls. Also on this floor is a small home office area with a window and a built-in bookcase.

The third floor is a sunny master bedroom suite with a large oak-floor bedroom, two windows, a wide skylight and recessed lighting. In one corner of the room is a two-door custom wardrobe with built-in drawers and hanging rods.

An angled frosted-glass window shields the bedroom from a large en-suite master bathroom. This space features Carrara marble floors and walls and an open shower area. There's also an area for a stacked Kenmore washer/dryer.

The 150-square-foot finished basement, with a window, is outfitted as a family room. The home has a heat-pump-based multi-zoned central heating and air-conditioning system.


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Walmart ad chops Stop & Shop

Written By Unknown on Jumat, 22 Maret 2013 | 12.32

Walmart takes aim at competing local grocery stores in a new price-comparison advertising campaign, but a Somerville consumer advocate warns such ads are "inherently deceptive."

The Bentonville, Ark.-based retail giant specifically targets Quincy-based Stop & Shop, showing how a shopper saved 14 percent at its Walpole store on items that she had purchased at a Stop & Shop in the same town.

Walmart launched the price-comparison campaign more than a year ago in Charlotte, N.C., and now is shooting commercials in some 50 markets across the country.

"We've had a lot of positive customer feedback, and we think that reflects how much customers appreciate learning about the price differences that exist in their communities and where they can find the most affordable prices," spokesman Bill Wertz said.

In a TV commercial shot Tuesday in Walpole, shopper "Grey" from Wrentham, who was compensated for her appearance, saved a combined 14.3 percent, or $14.75, on 24 items, ranging from Cabot Extra Sharp Cheddar Cheese (8 oz.: $2.28 at Walmart and $3.04 at Stop & Shop) to Tide Clean Breeze Laundry Detergent (100 oz., 64 loads: $11.97 at Walmart and $14.49 at Stop & Shop). Some items were duplicates, but all except four were cheaper at Walmart, whose comparison excluded non-identical items and random-weight meat and produce on Grey's original Stop & Shop receipt.

But Somerville consumer advocate Edgar Dworsky urges shoppers to "take such comparisons with a grain of salt," noting they generally don't include a big enough sample of random items to mimic the average consumer's shopping experience.

"Do your own comparison for the items you buy," said Dworsky, a former director of consumer education at the state Executive Office of Consumer Affairs and Business Regulation and former state attorney general in consumer protection. "The best shopper is the 'specials' cherry picker. The one who buys the best sales items from a variety of stores is going to save the most. You cannot save the most just going to one store."

Walmart's campaign runs through Monday and includes print, radio, TV and online elements at www.walmart.com/boston.

A Stop & Shop spokeswoman said "we continually strive to bring our customers savings every day." The chain offers weekly specials, "Real Deals" items on sale for multiple weeks and a gas rewards program. It also recently has provided clip coupons in its circulars, according to spokeswoman Suzi Robinson.


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Saudi buyer has new Ames for Hub mansion

Brokers wrapped up a blockbuster deal in Boston's Back Bay this week, finalizing the $14.5 million sale of the Ames-Webster mansion.

But it took three years and a hefty 37 percent price cut before a deep-pocketed Saudi businessman snapped up 306 Dartmouth St., one of the largest properties in the neighborhood.

The grand 26,000-square-foot property — with 50 rooms and 28 fireplaces and parking for up to six cars — hasn't been serving as a home but rather the offices of owner Raymond Property Co., a Hub real estate developer.

Originally listed in January 2010 for $23 million, then transferred to broker Campion & Co. in May 2011, the property had one price reduction to $18 million in November 2011.

306 Dartmouth was built as the home of Stephen Van Rensselaer Thayer and his wife, Alice. The wealthy Thayer was president of the Institute of 1770, Hasty Pudding Club and the Harvard Boat Club. But during construction, Thayer died at the age of 24. The home was bought by Charles Whitney, who sold it to prominent capitalist Frederick L. Ames in 1880.

Ames was born into great wealth in the 1830s. His great-grandfather founded the Ames Shovel Works and Ames invested heavily in railroads, becoming one of the principal owners of the Union Pacific Railroad.

Ames was determined to give this home his personal stamp, so he hired the architectural firm Sturgis and Brigham to extensively renovate the home and add a four-story, off-center tower — highly fashionable at the time.

The renovation also doubled the size the home's dining room, and added some of the finest museum-quality finishes including a skylight by Jean-Joseph Benjamin-Constant. The French artist's work is housed in collections across the world including New York's Metropolitan Museum and Russia's Hermitage.

Campion's listing boasted that the mansion has an "embassy-worthy main floor with handsome carved wood and elegant detail at every turn. The main entry is covered in hand-applied tesserae glass mosaic and bordered in market. The great hall, with its elaborate staircase and tower, is 60 feet long.

According to real estate records, the buyer of the property was FAL Boston LLC, an entity managed by Fahad Al-Athel, a Saudi sheikh and head of FAL Holdings, a conglomerate based in Riyadh. FAL was represented by broker First Boston Realty.

It's unclear at this point what Al-Athel intends to do with the property — keep it as an office, convert it back to a single-family residence or divide it into condominiums. The property has duel permit status both commercial and residential.

One thing is certain: The powerful Neighborhood Association of the Back Bay will be watching closely.

Jennifer Athas is a licensed real estate broker. Follow her on Twitter @JenAthas.


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Device blocks cell use in cars

Written By Unknown on Kamis, 21 Maret 2013 | 12.32

The West Bridgewater Police Department is touting a device they say can save lives by preventing people from texting, emailing or calling while driving.

Sgt. Tim Nixon said the department will describe the Cellcontrol Trigger to parents today at West Bridgewater High School's Safety Night and give away 10 of the devices as door prizes.

"When my kids are old enough to drive, they will be having something like this," Nixon said. "It takes the thought process out of the equation for the driver. The parent is the one who chooses the control options."

The Trigger works by plugging into a vehicle's on-board diagnostics port, which is located just under the steering wheel.

Once connected, the device automatically transmits information to the driver's mobile phone, deactivating such features as email, phone, text and the Internet the moment the vehicle begins to move.

The phone remains on, but the driver can't use it except to call 911 or a number the parent has put on an approved list.

The Trigger, which retails for $89, can also be used with tablets and laptops, and by companies with fleets of vehicles, said Chad Kennedy, senior vice president of engineering for Cellcontrol.

In 2011, 3,331 people were killed in crashes involving a distracted driver, compared to 3,267 in 2010, according to the Centers for Disease Control and Prevention. Another 387,000 people were injured in such crashes in 2011.


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Managers have ball in their court

Some companies blame March Madness for distracting workers and sapping office productivity, but other firms say the college basketball tourney actually boosts morale and can be a team-building tool.

ZeroTurnaround, a Hub-based Java productivity tools maker, is among the companies that uses the tournament to boost competition between sales staff to generate new opportunities and deals.

"Our 'March Madness' is about hitting our March numbers, and if people are hitting their numbers, I don't care if they check ESPN," ZeroTurnaround President and COO Alex Laats told the Herald. "If you just recognize that it's on people's minds and if you can turn that around and turn it to your advantage, then you can boost productivity and have fun with it."

At Jumptap, employees rally around March Madness through group polls and viewing parties after work. Later this month, Jumptap's MobileSTAT, a monthly report that shows mobile audience trends, will include March Madness-themed data, said spokeswoman Christina Feeney: "For Jumptap as a business, it's absolutely a positive."

The hoops competition heats up today and tomorrow as 64 teams face off on the road to the national championship.

A recent Challenger, Gray & Christmas study found that the tournament's first two days of play will cost American companies at least $134 million in "lost wages" as an estimated 3 million employees will spend one to three hours following the basketball games instead of working.

Even President Obama took time out of his busy schedule to release his tourney picks. The commander-in-chief has Indiana beating Louisville to win the national championship.

But Katie Loehrke, an editor at J.J. Keller & Associates, said March Madness can give workers with little in common something to bond over.

"One of the things that can really influence morale in a positive way is employees who feel like they're trusted," she said. "If they're trusted to get their work done and still be able to flip over to ESPN.com for five minutes ... that can boost morale."

Hub-based online fantasy sports startup DraftKings has an internal bracket challenge going on among its 13 employees that's designed to help them generate better products and experiences for customers.

"There's no better way to know what a sports fan wants than to live it," said CEO Jason Robins.


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Fed is expected to maintain stimulative programs

Written By Unknown on Rabu, 20 Maret 2013 | 12.32

WASHINGTON — The Federal Reserve on Wednesday is expected to maintain its resolve to keep borrowing costs at record lows despite growing signs that the economy is strengthening.

The Fed will end a two-day meeting with a policy statement and updated economic forecasts. Afterward, Chairman Ben Bernanke will hold a news conference.

Most analysts think policymakers will acknowledge the economy's improvements but leave the Fed's stimulative policies unchanged.

Bernanke has said in recent weeks that the job market, in particular, has a long way to go to full health and still needs the Fed's extraordinary support.

The unemployment rate, at 7.7 percent, remains well above the 5 percent to 6 percent range associated with a healthy economy. The Fed has said it plans to keep short-term rates at record lows at least until unemployment falls to 6.5 percent, as long as the inflation outlook remains mild. And it foresees unemployment staying above 6.5 percent until at least the end of 2015.

Economists think Bernanke will take note of the economy's gains. But most foresee no pullback in the Fed's strategy of keeping short-term rates at record lows and of buying $85 billion a month in Treasurys and mortgage bonds to keep long-term loan rates down.

"Even though the economy has improved, it has not improved enough to switch course," says Diane Swonk, chief economist Mesirow Financial. "We don't have unemployment low enough yet."

The economy slowed to an annual growth rate of just 0.1 percent in the October-December quarter, a near-stall that was due mainly to temporary factors that have largely faded. Economists think growth has rebounded in the January-March quarter to an annual rate around 2 percent or more. The most recent data support that view.

Americans spent more at retailers in February despite higher Social Security taxes that shrank most workers' paychecks. Manufacturing gained solidly in February. And employers have gone on a four-month hiring spree, adding an average of 205,000 jobs a month. In February, the unemployment rate, though still high, reached its lowest point in more than four years.

The brighter news has prompted speculation that the Fed might be preparing to dial back its easy-money policies. Such thinking has been fed by concerns voiced by a few Fed regional bank presidents about the low-rate policies.

These include fears that the Fed has pumped so much money into the economy that it could eventually ignite inflation, fuel speculative asset bubbles or destabilize markets once the Fed has to start raising rates or unloading its record $3 trillion investment portfolio.

Minutes of the December and January policy meetings showed that some officials suggested that the Fed might need to at least scale back its $85 billion-a-month in bond purchases. Still, the low-rate policies received solid backing in 11-1 votes. And economists see no sign that this support is eroding.

When he gave the Fed's twice-a-year economic report to Congress in February, Bernanke defended the low-interest rate programs. And while he acknowledged the fears of critics, he downplayed them. He struck the same note in a speech to a conference in San Francisco. There, Bernanke said it would be "quite costly" to the U.S. economy if the Fed pulled back too soon.

At their last meeting Jan. 28-29, Fed officials reaffirmed their decision in December to keep short-term rates at super-lows at least as long as unemployment stays above 6.5 percent. The Fed's benchmark rate for overnight bank lending has remained at a record low near zero since December 2008. The Fed also repeated its plan to keep buying bonds to lower long-term rates until the job market had improved "substantially."

One reason for the Fed's reluctance to reduce its stimulus is the history of the past three years. In each of the three, economic prospects looked promising as the year began. Yet in each case, the economy stumbled.

In 2010, U.S. growth was hurt by turmoil from Europe's debt crisis. In 2011, a spike in gas prices and supply disruptions caused by Japan's earthquake and tsunami dampened growth. And in 2012, higher gas prices cut into consumer spending.

Though the economy has brightened this year, it still faces threats, including across-the-board government spending cuts that took effect March 1 and are expected to trigger furloughs and layoffs. Those spending cuts, along with the Social Security tax increase and higher taxes on top earners, are expected to cut growth in half this year, according to the Congressional Budget Office. The CBO predicts that the drag will slow growth by 1.5 percentage points, to 1.5 percent.

David Jones, chief economist at DMJ Advisors, expects the Fed's policies to remain intact this week and at its April meeting. But he says policymakers might signal at their June meeting that they're considering some changes in their bond-buying program.

"I think the June meeting will be the one that really counts," Jones says. "At that time the Fed might consider at least tapering its $85 billion in bond purchases to a smaller level."


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VW announces China recall for gearbox problem

BEIJING — Volkswagen AG announced a recall Wednesday of more than 384,000 vehicles in China to fix gearboxes following a report last week by state TV that criticized the quality of the German automaker's cars.

Volkswagen said that problems with direct-shift gearboxes might cause a power interruption, but it said drivers could remain in control and maneuver to a stop. The company said it would repair gearboxes and install the latest software upgrades at no cost to owners. Many systems in modern cars are controlled electronically.

The recall applies to vehicles imported or manufactured in China between December 2008 and this month, the government's product quality agency said in a separate statement. It said that would include models such as the Sirocco, Golf Wagon, Jetta, Magotan, Touran and Passat.

A broadcast Friday by Chinese state television to mark World Consumer Rights Day accused Volkswagen of selling cars with substandard gearbox systems, causing unspecified problems for some drivers.

The recall comes at a time of widespread anxiety in China over product safety following a series of scandals over fake or tainted food, milk powder, medicines and other goods.

China is Volkswagen's biggest market and strong sales have helped to buoy the German company's finances against weaker performance in other global markets.

Volkswagen sold 2.8 million vehicles in China last year for a 14 percent share of the market, according to LMC Automotive, a research firm.

Foreign makers of autos, processed food and other products often are regarded in China as more reliable than domestic brands but any quality problems are widely publicized by state media.

Yum Brands Inc., the owner of KFC and Taco Bell, said sales at its 5,300 outlets in China in January and February tumbled 20 percent following a food scare over its chicken suppliers.


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