New format for Clear Channel’s WXKS

Bloomberg Radio wants to become the pulse of the Hub's business and finance community with a new 24/7 station that launches 12:01 a.m. Friday on WXKS 1200 AM.

"There's been a retrenchment in business coverage and we hope to come in there and fill that void," Al Mayers, head of Bloomberg Radio and a Melrose native, told the Herald. "Boston's a great center for the things that our customers are very interested in."

Bloomberg has 26 journalists in Boston who will be contributing regularly to show content, Mayers said. The station format will be guest-driven and will feature interviews anchored by eight hosts, he added.

The station will provide a signal for those with HD radio on 94.5FM-HD2. Bloomberg Radio has also formed a content partnership with Bentley University, which will provide the station access to faculty and staff for content and commentary.

WXKS, which is owned by Clear Channel Communications, has gone through several AM formats, including progressive talk and comedy, said Donna Halper, a veteran radio consultant and Lesley University professor.

"There's a real limitation to what you can do on AM in Boston right now because so many formats are already taken," she said. "AM, for right or for wrong, is listened to by older people and business attracts an older audience, so it might actually be a good move."

Mary Menna, market president for Clear Channel Media and Entertainment Boston, said the change in operation won't affect any employees. The station's current programming, "Matty's Comedy 1200," will now be offered to listeners on 107.9 WXKS HD2 in Boston, she added.

"We believe (Bloomberg Radio) will resonate very well with the audience in Boston," Menna said.

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