There's nothing particularly wrong with the new Facebook Home, the social network's attempt to infiltrate the mobile market. It's just not a game-changer.
To back up a bit: Part of the reason people love Android is you can customize almost everything. One way to do that is to download an app launcher, a pre-assembled look and feel with widgets and home screens.
Facebook Home is the social network's version of an app launcher. It's not an operating system. And the HTC First, which comes pre-installed with Home, is not a "Facebook phone."
The HTC First, available for $99 with a two-year contract, is a delightful middle-tier offering. Its reasonable size, fitting in the palm of your hand, is a rare find among all of the "phablets" and behemoth screens that currently dominate the Android market.
Available in the Google Play store — but only for some of the newer Android phones — Facebook Home provides the equivalent of a social network screen saver.
Rather than having to scroll through a news feed, pictures and status updates from friends are now fed into this screen saver, which Facebook has dubbed the cover feed. You can flip through or sit back and watch the screen change. It can look strange or exquisite depending on the photo that pops up.
Home allows users to comment on or like a post directly from the cover feed.
There are a few new conveniences: Users can update a status or post photos to Facebook directly from the home screen. And important Facebook conversations in Home can be elevated to "chat heads," with the person's head literally popping up on the screen when a new message arrives. That, in a nutshell, is Facebook Home.
The interface is clear of the bloatware and widgets that often clutter Android phones. Yet Home's clean interface seems borrowed from a social network called Path, which also includes radial menus and round profile avatars.
I could see Home coaxing a segment of social media fence-sitters into becoming frequent users. If that's all Facebook sought to accomplish, then it succeeded.
Facebook promises monthly updates to Home, and I suspect it's going to take a lot of them to reverse the poor user reviews that began trickling into the Google Play store this weekend. Users expected something beefier. But it's clear that Facebook hasn't quite found its home in the mobile space just yet.
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