Could the days of ordering a Double Chocolaty Chip Frappuccino Blended Creme be over next Tuesday for some Starbucks fans?
That's when the coffee chain will join the ranks of McDonald's and Panera Bread in posting calorie counts for its beverages and food. The calories will be posted on Starbucks' drink menu boards and in its pastry cases nationwide.
A Starbucks spokeswoman said the move "is just another way for (customers) to have access to the information they need to make informed choices." But some patrons in the Seaport District yesterday said while the information will be useful, it won't change their drinking choices.
"It's an eye-opener for sure, but (Starbucks) is what people want, and they'll find another way to make up for the calories," said Scott Gadd of Boston, a John Hancock actuary.
Knowing the calories in food is good, but for coffee it's another story, said Raphael Mohler, a human resources employee from Berlin, Germany. "When I go for coffee, it doesn't bother me," he said. "It's not going to stop me from getting it."
But Starbucks does depend on its clientele having a positive image of it in terms of social and environmental issues, said James Tillotson, food policy professor at Tufts University's Friedman School of Nutrition Science and Policy. "It's not McDonald's," he said. "Starbucks customers are probably the most savvy because of income and everything else. I think you're going to see customers saying, 'Why did I deal with this company when they're stuffing so many calories in me?' "
Starbucks' move comes ahead of U.S. Food and Drug Administration regulations that will require calorie labeling on menus and menu boards at restaurant chains and other food establishments with 20 or more locations. Responding to a 2010 health care reform mandate, the FDA solicited public comment on proposed rules in April 2011 but has yet to issue final ones and has no timeframe for doing so. "We hope soon," FDA spokeswoman Shelly Burgess said.
A Starbucks spokeswoman said its customers "seek transparency for our food and beverage offerings."
But customers will be on their own when it comes to customized drinks. Starbucks won't list calories for extras such as milk, syrups and whipped cream. The Double Chocolaty Chip Frappuccino Blended Creme, for example, has 640 calories with whipped cream and 500 without.
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