A Plymouth company will help hydrate soccer fans across the globe under a licensing deal with the Federation Internationale de Football Association.
Cool Gear International will produce FIFA-themed, reusable chillers, tumblers and its signature coolgearcans to mark the 2014 FIFA World Cup that will be hosted by Brazil from June 12 to July 13.
"We've done some really fun stuff for the World Cup," Cool Gear founder and CEO Donna Roth said. "It's an exciting deal for us because it's hitting a different market for us — sports — but still is viable for (the mass market) as well."
Cool Gear pursued the FIFA contract because it recently broke into the sporting goods market, and it has strong distributors in Brazil and key countries around the world, according to Roth.
"We developed a line of products that was more geared to the sporting goods industries — higher scale bottles, with a little more bells and whistles," she said.
In addition to World Cup venues, the collectable products will be sold in North America, elsewhere in Brazil, Europe, Colombia, Africa and South Korea. They'll be available locally at Dick's Sporting Goods this month and at www.coolgearinc.com.
Roth, who categorized Cool Gear as a mid-middle market company, declined to reveal the value of the FIFA deal or privately held Cool Gear's annual revenue. Mid-middle market companies' revenue range from $50 million to $500 million.
"It will be a nice piece to add," Roth said of the FIFA deal. "The time frame is short. We'll get a big hit this first and second quarter, and then it will be over."
The FIFA deal — along with a three-year agreement signed with Coca-Cola in October — is part of a move by Cool Gear to get back into licensing.
Its predecessor company, Fun Designs, was heavily into licensing in the 1990s and had deals with companies including Disney, Warner Bros. and Nickelodeon. But at the same time, it was developing its Cool Gear brand, and when licensing royalties "went through the roof," it decided to concentrate on its own brand and renamed the company.
All of Cool Gear's products are proprietary, and it has more than 150 patents for them. Introduced this summer, its coolgearcan is a double-wall insulated, BPA-free plastic beverage holder that looks like a 12-ounce can, but is reusable and has a spill-proof slider lid.
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