If yesterday's snow put a crimp in your holiday shopping plans, fret not: Today is "Free Shipping Day," and close to 900 online stores have agreed to a new change this year — no minimum purchase required for orders with guaranteed delivery by Christmas Eve.
With Christmas just a week away, 49.9 percent of consumers expect to finish their shopping online, according to the National Retail Federation.
Meanwhile, this weekend's "Super Saturday" is projected to be among the busiest shopping days of the holiday season for brick-and-mortar stores.
Analyst Ken Perkins said he expects those sales to finally pick up after a couple of weeks of the "typical December doldrums" that follow Black Friday weekend.
In-store retail sales fell 0.8 percent last week from the same period last year, and foot traffic dropped 19.9 percent, as a weekend snowstorm hit the Northeast and Midwest, retail tracking firm ShopperTrak said yesterday.
"The issue is going to be whether it really picks up and there's a crush, or did more sales go online the previous two weeks" said Perkins, of Swampscott's Retail Metrics Inc. "We would expect the retailers ... to ramp up discounts in order to generate more traffic for this final push."
Toys'R'Us yesterday said its stores would stay open for 87 straight hours starting Saturday at 6 a.m. to take advantage of the final rush through 9 p.m. Christmas Eve.
But armchair shoppers can find online stores participating in the sixth annual Free Shipping Day at FreeShippingDay.com. The for-profit venture derives revenue from participating retailers.
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