No longer a second-rate brand, Hyundai is now a capital "H." It's all grown up.
The evolution of Hyundai from economy car to a premium auto vying for the top of category leader boards continues as the South Korean automaker introduces the revamped and highly stylized 2014 Santa Fe SUV. This car finalizes the lineup remake the European auto designers envisioned when they took over the drafting boards in 2011.
A quick glance at the crisp four-louver grille, the slicing angles of the body and a panoramic sunroof begs the question: Is this a Mercedes? So is this a successful business plan? Once billed as inexpensive, low tech but with a extensive 10-year warranty, Hyundais appealed to folks who needed basic dependable transportation and got a nice array of standard gear thrown in.
Now the loaded all-wheel-drive Limited tips the price scales at a lusty $41,290, a far cry from the $15,000 the 2001 inaugural model cost. The MSRP for a base Santa Fe is a touch more than $28,000 and the Limiteds start at $35,400, so with a huge variety of packages available there's quite a price range to snag a Santa Fe.
But has Hyundai created enough buzz to convince buyers that its cars matter? It's all-in for the automaker as it pushes to be a player mixing it up with the Ford Escape, Honda CR-V, Subaru Forester and Outback, Toyota RAV4 and the Jeep Cherokee in the saturated mid-sized SUV/CUV field. With its tech features, sleek styling, and saddle leather and polished interior, the Limited says it wants more: to be the head of the class.
The three-row, six- seater has a nicely compliant ride that is quiet and quite comfortable. The all-wheel-drive provides a firm footprint and performed nicely in a snowstorm. BlueLink Technology integrates your smartphone to the car, providing a full array of features such as locking and unlocking the doors, remote ignition, and Google map functionality.
The truck also features a boatload of standard safety technologies, including downhill brake control and hill assist, traction control and blind-spot detection. With the $4,850 Tech package upgrade you get additional goodies that include a nice parking assist and a back-up camera that plays out on the 8-inch touchscreen; the panoramic sunroof; an Infinity sound system; and navigation.
Powered by a 3.3-liter V6, the Santa Fe cranks out 290 horsepower and manages just over 20 miles per gallon on average — it rates at 24 mpg on the highway. The six-speed transmission coupled with the engine provides plenty of pop and easily competes in all traffic. The 5,000-pound tow capacity will manage most weekend camping trips and with either all the seats filled or the rear ones down for a nice deck area, you and the crew will be very comfortable.
Only time and sales results will tell if the public has the appetite for another competitor, but not satisfied with having the most robust warranty in the industry, Hyundai has struck a new path.
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