Medical pot shop ads to hit Mass.

Massachusetts viewers soon will get a hit of what's expected to be the Northeast's first marijuana-related commercial on major networks.

New York-based Medical Cannabis Network has booked April airtime to advertise marijuanadoctors.com, which pairs patients with doctors who'll evaluate whether medical marijuana should be used as treatment for their serious illness or chronic pain, said founder Jason Draizin.

"We consider this alternative medicine and do not condone the recreational use or marijuana," he said.

The ad campaign comes as Massachusetts prepares for the opening of its first medical marijuana dispensaries this summer.

The company hopes to add to its database of more than 93,000 patients, 300 doctors and 500 clinics already on the site, according to Draizin. Its service allows doctors to "discreetly" build a practice that includes medical marijuana prescriptions, which can be extremely profitable for them, he said.

The commercial shows a back-alley "dealer" selling the "best sushi" from inside his jacket and includes the voiceover: "You wouldn't buy your sushi from this guy, so why would you buy your marijuana from him?"

Booked through Comcast Spotlight, it will air after 10 p.m. on national cable networks and local cable channels across the state.

The timing will coincide with April 20, also known as "4/20 day" in cannabis culture, a day on which smoking pot is celebrated.

While specific networks haven't been set, they're expected to be the same used for the commercial's New Jersey launch this weekend. They include A&E, Bravo, CNBC, CNN, Discovery, ESPN, Fox News, History Channel, MTV and USA.

State Department of Public Health regulations only cover marketing and advertising by registered medical marijuana dispensaries. "The regulations require that a certifying physician may issue a written certification only for a qualifying patient with whom the physician has a bona fide physician-patient relationship," spokeswoman Anne Roach said.

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