Cake will come in a can, allergy-sufferers will be able to taste-test their food and legislation will be tracked big-data style if the newest winners of Harvard's i3 entrepreneurship challenge have their way.
"This is a launchpad," said Brooke Nowakowski, whose company Spray Cake won the top prize in the Technology and Entrepreneurship category.
Spray Cake, which has filed a patent on its batter in a whipped cream can concept, will use the $10,000 to move closer to production.
"It definitely feels like a shift from something that was a dream of ours to something more attainable," said John McCallum, who said he has been working on Spray Cake long before i3.
McCallum's "dream" — cake batter in a whipped cream canister — is targeted toward working families. Spray Cake will let busy families make chocolate and vanilla cakes and cupcakes without the preparation and mess that comes with baking, McCallum said.
Harvard's i3 competition wrapped up on Thursday, awarding $10,000 to winners in four categories.
"i3 was at its most competitive this year, with overall applications up 20 percent," said Paul Bottino, who runs the Harvard Innovation Lab. "This year's winners really had to shine to be recognized."
Another winner, HuePick, will use the prize to turn its detection system for food allergies from a concept into a product.
"It's very difficult to bootstrap a medical device company," said Sam Peinado, referring to running a company without investors and funding.
HuePick, a device that will let people who have food allergies test food before eating, needs seed money to get off the ground, Peinado said.
"This is more of a moment to pat on the back and say good luck, because now the work begins," Peinado said.
Other winners included a data-driven product for tracking legislators and an improved 911 system. A year-long program, i3 is now in its seventh year, and has given out more than $650,000.
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