We'll find out soon whether the rumors are true and Apple wants to turn the iPhone into a smart home controller.
But this latest innovation, expected to be unveiled during the kickoff of Apple's Worldwide Developers Conference today, needs to be more than just Siri turning the lights on. It also needs to be more than using your Apple TV as a security camera.
For shareholders and consumers to buy into this new product lineup, it's going to have to provide real utility in uncharted territory — such as comprehensive home security or surveillance that turns all the old Apple products lying around the house into security cameras and sensors.
Because while it may sound cool to have my iPhone trigger the lights in my home when I arrive, the concept poses the same dilemma as a smartwatch: it's a solution for a problem I don't have.
The same goes for another alleged connected home breakthrough, Samsung's $3,500 smart refrigerator. If I wanted my fridge to contain mobile apps, I'd rather have one that simply has a place to dock my iPad. But at the moment, I think most consumers are interested in having a fridge that keeps food fresh.
So too with the lights in my home. There's not a lot wrong with the old low-tech on/off switch. And this is why for all the talk of a connected home revolution, it hasn't quite materialized.
Interestingly, the same isn't true for all home appliances. Take thermostats and smoke detectors. Nobody ever quite figured out how to make these devices anything more than a domestic disturbance. That is, until Nest Labs came along — ironically founded by two Apple alums, including the so-called "Father of the iPod." Because of that connection to Cupertino, many Apple observers had assumed the company would pull out all the stops to purchase Nest and its sleekly reimagined thermostats and smoke detectors. But for some reason, that didn't happen. Google acquired Nest for $3.2 billion, setting the stage for its own big foray into home automation — and putting Apple at a severe disadvantage in this space.
What's more, Apple already hawks many of the home automation products it may seek to compete with starting today. The Apple store sells all manner of smart lightbulbs and apps-connected baby monitors. So many companies — even Microsoft with its Xbox One — have gotten a jump on Apple in the smart home arena that it's hard to imagine Apple CEO Tim Cook pulling out a showstopper today.
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