Let’s Face it, selling your data beats fee

A big fat cry-me-a-river to all the outrage over Facebook's announcement that it will sell your web-browsing data to advertisers. Did people think Facebook was collecting data about your every move on the Web just to keep itself warm at night?

Either way, here are five reasons that privacy advocates need to calm down over Facebook and start worrying about more serious threats to personal liberty:

5) You have more control than you think. Facebook is also allowing users to see why they are being shown certain ads. You can click through your full marketing dossier — your likes, web browsing history and interests — and add or change the information Facebook uses for advertisement targeting.

4) You're going to see ads anyway, so why not keep them relevant? If you long for an ad-free world, then the World Wide Web just isn't for you.

3) You can opt out of online ads at the Digital Advertising Alliance (aboutads.info/choices) or sign up for services like Ghostery that keep your browsing private. It's really not that hard.

2) There are bigger fish to fry. Please direct all this privacy outrage toward a preemptive strike on the next frontier of invasion: wearables and implantables. That's where the real threats to liberty and security lie. Facebook ads are a lost cause, but how about pharmaceutical ads that target whatever ailment is registering on those fitness wristbands of the future? Not only is that invasive, it's actually a hazard to your health.

But there's still time to act. So let's talk about that instead.

1) It's either you or the ads. Because Facebook is a public company, it has to make more and more revenue each quarter (as Wall Street demands). It can either do that by stepping up its ad game or by instituting a steadily increasing membership fee.

If Facebook wanted to keep to its current schedule of revenue, it would have to charge $4.10 per user per quarter right now. And that's assuming it doesn't lose any of its 609 million active daily users by instituting a fee.

So unless you want to pay $12 this year, and more next year and the year after that, thank Facebook for finding a way to make money that doesn't take dollars from your pocket.

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