Amazon Fire Phone (AT&T, Amazon.com, starting at $199.99 with contract)
Amazon's first smartphone is packed with exclusive features. The Fire Phone includes Amazon's live customer service Mayday button, unlimited cloud storage of photos, sensors that respond to how you hold and look at the phone, and a new Firefly app that recognizes products and shows you how to buy them. The phone also includes a full year of Amazon Prime for free.
The good: You may have read some poor reviews of this device, but that's not the case here. At least some of those reviews were based on old software that has since been updated. The result is a well-performing device with a form factor that strikes a nice balance between the narrow iPhone and larger Android and Windows phones.
The bad: If you're an Android fan reliant on Google Now's digital assistant features, you won't find that here. Fire Phone could also improve in the low-light photography department.
The bottom line: It's neither an Android nor an iPhone. It's Fire. And in that way, Amazon has hit one out of the park. This phone should particularly appeal to an older set of consumers, first-time smartphone users who could benefit from the live customer service feature, lack of bloatware and a clear usage tutorial that begins upon activation.
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