Shoppers hit their smartphones, tablets and desktop computers yesterday for online "Cyber Monday" sales that were tracking 8.1 percent stronger than last year by yesterday evening.
Mobile users accounted for 38.3 percent of all Cyber Monday traffic as of 6 p.m., while mobile sales accounted for 20.4 percent of all online sales, according to IBM Digital Analytics Benchmark. Each were up more than 30.1 percent year-over-year.
More than 126.9 million consumers were expected to shop yesterday, down from the 131.6 million who planned Cyber Monday purchases last year, according to a National Retail Federation survey.
"For today's shopper, every day is 'Cyber Monday,' and consumers want and expect great deals, especially online, throughout the entire holiday season — and they know retailers will deliver," NRF CEO Matthew Shay said in a statement."
Yesterday's average online order was $131.66, on par with last year, but shoppers bought an average of 4.1 items per order, a 3 percent increase. That may indicate shoppers are getting more comfortable and digitally savvy in how they use online coupons and rebates to get the best bargains, IBM's report said.
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