Dunkin' Brands Group has signed a franchise agreement with a Utah-based partner to develop the Dunkin' Donuts brand in Mexico, the company said yesterday.
Canton, Mass.-based Dunkin' said the pact with Sizzling Platter calls for more than 100 Dunkin' Donuts outlets in Mexico City, and the states of Hidalgo, Jalisco, Mexico, Morelos and Queretaro.
"There's a significant demand for what Dunkin' Donuts offers — high-quality food and beverages served fast and at a great value — in Mexico," said Paul Twohig, president of Dunkin' Donuts U.S. and Canada, and Dunkin' Donuts & Baskin-Robbins Europe and Latin America.
As well as Dunkin' Donuts standard drinks, baked goods and sandwiches, "The brand will also offer regional menu items to cater to local tastes," a press release stated.
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