The Ticker

Written By Unknown on Kamis, 29 Januari 2015 | 12.33

Super Bowl ads
 won't offend

Super Bowl advertisers are being careful not to offend. GoDaddy decided not to run an ad that showed a dog being sold online so as not to offend dog lovers. The Victoria's Secret angels are fully clothed in its teaser spot, at least, although they reveal more in their actual Super Bowl ad. And an anti-domestic abuse commercial will have a high profile-spot during the game after a year of domestic violence scandals in the NFL.

Facebook beats revenue forecasts

For the seventh quarter in a row Facebook beat profit and revenue forecasts, continuing to win more mobile advertising revenue as most users shift to using the site on smartphones and other portable devices.

The world's biggest online social network said yesterday that advertising revenue jumped 
53 percent to $3.59 billion for the fourth quarter — with mobile ad revenue representing
69 percent of the total.

Fed to be patient on raising rates

The Federal Reserve reiterated yesterday that it will be "patient" in raising interest rates from record lows even as the U.S. economy moves steadily closer to full health. The Fed said it thinks inflation will decline further before eventually reaching the central bank's 2 percent target rate.

TODAY

 Labor Department releases weekly jobless claims.

 Freddie Mac, the mortgage company, releases weekly mortgage rates.

 National Association of Realtors releases pending home sales index for December.


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