Reading lengthy and even tedious content is about to get a lot quicker, if one Boston startup has its way, with technology that makes it less work for your eyes.
Spritz, a technology that can be built into websites and mobile apps, has launched on the mobile websites of two international news outlets in Germany and Ireland, with many more to come, said CEO and co-founder Frank Waldman.
"These first two are just the beginning," Waldman said. "Our goal is to get a million as quick as possible, and then a billion readers."
Spritz's method of speed-reading flashes the words one at a time in the same place, cutting down on time spent moving eyes around a screen. The company says 80 percent of time spent reading is moving eyes around the page. Spritz suggests users start at the 250 word-per-minute setting, but goes up to 600 words-per-minute. Various studies estimate the average reading speed is between 200 and 300 words per minute.
Visitors to the German news site bild.de — Maik Maurer, Spritz's CTO and co-founder, is German — or newstalk.ie's mobile site can "stream" articles, with many more coming. Earlier this month, Spritz opened up its technology to developers, and has already seen 25,000 requests to use it. Those requests, slowly being filled by Spritz, include everything from small blogs to e-commerce sites to a major U.S. newspaper that Waldman is not allowed to identify.
The demand, Waldman said, is because Spritz can increase engagement on news sites, a key driver of advertiser dollars.
"We're expecting people will read more of their content," he said. Waldman said Spritz's research shows that people read twice as much content using the technology.
"If you read twice as fast, you'll read the same amount of time, but twice as much," he said.
Still, Waldman knows there are many who love their books and could be resistant to speeding through everything.
"It's not for everybody," he said. "It's perfect for certain kinds of content that you have to read, you just want to consume it, get the facts and move on."
Another use for Spritz, Waldman said, is in the rapidly emerging wearable technology industry.
Spritz is included in Samsung's Gear 2, which went on sale last week. With a 1.63-inch screen, the smartwatch doesn't offer room for in-depth reading, but Spritz lets users do it anyway, Waldman said.
"Our mission is to get the world to change how they read, one word at a time," he said.
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