Twitter has lost its way.
It's no longer the platform that gives marginalized citizens a voice. It's not a digital equalizer where barriers between the ordinary and the powerful are broken down.
It's so noisy there that ordinary people can barely be heard at all. It's where Justin Bieber has more followers than the leader of the free world. At bottom, it's a platform that has a hard time making a case for new users to sign up.
Recent data bears out Twitter's problems. A full 44 percent of its 947 million accounts have never uttered a single tweet, according to Twopcharts, a third-party tracking site.
What's more, there are about 391 million accounts with zero followers. Just over 232 million are themselves following no one.
It wasn't too long ago that Twitter had so much egalitarian potential. For Egyptian and Libyan protesters, Twitter lit up candles in the darkness. During the so-called Arab Spring, Twitter carried messages of freedom and democracy throughout the Middle East and North Africa. At that time, just three years ago, interesting and compelling content bubbled to the surface.
But no longer.
Twitter is arterio- sclerotic now, clogged with idle users and spam accounts that make it difficult to find anything of real interest. If you were an ordinary person looking to join Twitter today, you'd have to put serious time into gaining a following in order to yield any semblance of an audience.
And before you even get to that, you'd have to figure out your primary purpose in being there. For instance, are you into politics, advocating for a cause or looking for local news?
Unless you're a known brand or personality, finding a niche and crafting a brand is essential. And time-consuming. It's about updating constantly and consistently.
Count on babysitting your feed and even posting the same content over and over to gain followers.
These days, Twitter is a world where celebrities rule. Relationships are superficial. And that's why those who use the service are using it less.
If Twitter doesn't right the ship, it will become exactly the type of entity it was supposed to counteract: a caste system where popular people just become more popular and powerful people, more powerful.
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